Challenge partner – pharma consulting (strategy, organization, processes, projects)

The experience gained from many of the projects we have conducted demonstrates that initiating and implementing projects and measuring their success requires a high degree of commitment, motivation and far-sightedness if they are to bear fruit. External stimuli and perspectives can often help clients to think outside the box, so we accompany and support projects as an external advisory ‘challenge partner’ and catalyst.

Analyses and the determination of potential

A structured analysis that is conducted in advance is the foundation of any successful strategy. In order to develop an appropriate corporate or marketing strategy, we identify what is required and then analyse (amongst other things) corporate structures and processes, the market environment and potential, the competition, and stakeholders.

Corporate, portfolio, marketing, and sales strategies

Based on structured analyses and/or market research findings as well as client information, we develop an appropriate corporate strategy or marketing and sales strategy, for example in the context of product launches, life cycle management, positioning, portfolio optimization, etc.

Change management processes

Change processes in companies are an important part of maintaining or expanding one’s market position. However, they are often rather unpopular and lead to uncertainty within the workforce. We offer strategic support when initiating projects, defining goals, and conceiving and implementing change management processes. We also provide support in relation to important success factors such as internal and external communication, motivation, skills, and the early involvement of those employees who are affected.

Interim management

• Assumption of management, leadership, and executive functions: Business Unit Management, Marketing and Sales, Medical Affairs

Project management

• Planning, leading, executing, monitoring
• leading interdisciplinary teams in marketing, medical and sales projects

The Dr. Erkens Consulting Group has a large medical network in various areas of indication.

We optimally combine market research and marketing strategies

• Strategic support in the methodological and conceptual development of appropriate market research projects, and thus a greater benefit for the internal client (corporate management, marketing and sales, etc.)
• analytical and market research-based strategies in marketing and sales for the implementation of market and customer-oriented marketing and project concepts.

Risks and opportunities in the market

• Market situation – market structures – market segmentation
• target group analysis and segmentation
• therapeutic practice
• unmet needs
• competitor analyses
• patient potentials
• patient journey
• forecast of market/patient shares
• drivers and barriers
• strategic approaches

Operational marketing

• Support in the implementation of marketing and sales strategies and concepts
• development of integrated communication strategies (marketing/product communication)
• support of internal and external communication.

Marketing and advertising concepts

• Print advertising and meeting materials (folders, brochures, flyers, posters, advertisements …)
• magazines, newsletters
• support at congresses

Editing / content management

• Medical and scientific articles
• patient-oriented articles
• doctor-patient communication

Further education and training (Spektrum Akademie)

• Conception and carrying out of medical information and advanced training events for healthcare professionals (HCP)
• education and training programmes for HCPs, patients, pharmaceutical and medtech employees (including in-house education and training)
• facilitation, presentations
• knowledge management
• patient programmes